{"id":117,"date":"2025-03-16T14:25:58","date_gmt":"2025-03-16T13:25:58","guid":{"rendered":"https:\/\/www.werbungoutdoor.de\/?page_id=117"},"modified":"2025-03-16T14:25:58","modified_gmt":"2025-03-16T13:25:58","slug":"pos-pop","status":"publish","type":"page","link":"https:\/\/www.werbungoutdoor.de\/index.php\/pos-pop\/","title":{"rendered":"POS\/POP"},"content":{"rendered":"\n<p>POP (\u201ePoint of Purchase\u201c \u2013 Kaufort) und POS (\u201ePoint of Sale\u201c \u2013 Verkaufsort). POS- und POP-Materialien ziehen die Aufmerksamkeit des Kunden direkt am Verkaufsort auf sich. Diese Art der Kommunikation sorgt f\u00fcr direkten Kontakt und l\u00f6st gleichzeitig einen Impulskauf direkt beim Verbraucher aus.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>POP (\u201ePoint of Purchase\u201c \u2013 Kaufort) und POS (\u201ePoint of Sale\u201c \u2013 Verkaufsort). POS- und POP-Materialien ziehen die Aufmerksamkeit des Kunden direkt am Verkaufsort auf sich. Diese Art der Kommunikation sorgt f\u00fcr direkten Kontakt und l\u00f6st gleichzeitig einen Impulskauf direkt beim Verbraucher aus.<\/p>\n","protected":false},"author":1,"featured_media":114,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-117","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/pages\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":1,"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/pages\/117\/revisions"}],"predecessor-version":[{"id":118,"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/pages\/117\/revisions\/118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/media\/114"}],"wp:attachment":[{"href":"https:\/\/www.werbungoutdoor.de\/index.php\/wp-json\/wp\/v2\/media?parent=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}